East Towne Mall | Shopping mall in Madison, Wisconsin

East Towne Mall is an enclosed shopping mall owned by Lexington Realty International and Case Equity Partners, in Green Bay, Wisconsin in the United States. It is the only enclosed shopping mall within the city of Green Bay.

East Towne Mall Madison Wisconsin
East Towne Mall Madison Wisconsin

A mall on the east side of Green Bay was first proposed in 1980 by Dayton-Hudson Properties. The original name of the mall was the East Towne Fashion Square which was planned as a 575,000-square-foot shopping mall. Economic uncertainty in the early 1980s contributed to the scaling down of the mall project by about half of the planned size.